MISSUYA

 

"MISSUYA" brand was founded in 2011, mainly engaged in the classic long Qipao, short Qipao, modern Qipao, Tangsuit, and so on. 
Qipao is Chinese traditional costume, is the typical ethnic costume of harmony of inside and outside. Exquisite design and fashionable, Qipao reflects the femininity, beauty and natural of Oriental women.
Combined with the unique charm and virtuous gentleness of Oriental women, Qipao makes the movements of women graceful and dignified elegance. Like Chinese women's temperament, Qipao is modest and displays women’s inner softness and beauty.
"MISSUYA" reflects exquisite fashion design, virtuous gentleness and dignified elegance of Oriental women. It is named after the Chinese words of 美(měi) 淑(shū) 雅(yǎ), and pronounced as ‘MIS-SU-YA’.

 

Brand Concept
Product Positioning:
Products are mainly focused on consumer groups in particular those with a strong interest in Chinese clothing culture, with the target group of women 20 to 50 years of age.

Product Style:
Regardless of the choice of fabric, or in the structural design of clothing styles, it always takes into account the aesthetic philosophy and dress needs of Oriental women in order to perfectly embody modern elegance with softness of Oriental women.
"MISSUYA" brand is designed to draw in today's fashion style with integration of the production process of traditional Chinese clothing. It initiates a synchronized fashionable style of Chinese classic and modern fashion, thus provides women with elegance, virtuous gentleness, unique disposition and temperament.
"MISSUYA" is a perfect combination of modern and oriental classic, emphasizing the unique style of classic and fashion, focusing on the modern interpretation of women's taste and personality.
Qipao ~ an oriental classical style yet fashionable!

 

Brand Culture
Qipao is a cultural symbol of Chinese women dress; it is an outstanding representative of Chinese clothing culture. It not only conforms to the features of Chinese art of harmony, simultaneously will also have the characteristics of oriental decorative techniques into one. It contains its own unique charm lies in the culture, so it can dominate in the Chinese ethnic clothing and will be long time to flourish.
Chinese clothing has been a symbol of traditional Chinese culture, embarked on a big stage of world culture. It is believed that in the near future, Chinese dress will become the lead of new trend in world clothing culture and will be the focus by the world again.
With the brand content of Chinese cultural inside story and heritage, a different brand idea, "MISSUYA" will distinguish itself and make the brand stand out.

 

The brand objective of "MISSUYA" - heritage of traditional Chinese culture.

 

 

 "美淑雅"品牌創始于2011年,主要經營經典長旗袍、短旗袍、改良旗袍、唐裝等等。旗袍是中華的傳統文化服裝,是一種內與外和諧統一的典型民族服裝。設計優美、時尚可人,反映出東方女性的美麗、大方;結合東方女性獨有的韻味、清麗與賢淑內在特質,穿在身上,整個人的動作都變得溫和婉約起來;也體現了東方女性典雅、端莊的氣質,是一種含蓄之美。
"美淑雅" 的風格方顯了東方女性內外的優美時尚、賢淑溫婉、典雅端莊。因此品牌取名為"美 淑 雅"。

 

品牌概念 Brand Concept
產品定位:
產品主要定位於中端消費群體尤其對中華服飾文化擁有濃厚興趣的受眾群體,並以20歲至50歲之年齡的女士層為主要訴求對象。

產品風格:
不論在面料選擇上,還是在服裝款式結構設計中,處處顧及東方女性的審美理念和著裝需求,完美體現了現代東方女性的優雅與柔美。 
"美淑雅"品牌在設計上借鑒于當今流行時尚的風格,並將溶入中華傳統服飾的製作工藝,開創中華古典與時尚同步之風,為女性提供了典雅、賢淑、溫柔、清麗的特有性情與氣質。
"美淑雅"品牌以現代和東方古典完美的結合,強調古典與時尚的獨特風格,注重現代女士的品味及個性演繹。
 
旗袍~東方特色的古典風格而又不失時尚!

 

品牌文化 Brand Culture
旗袍是中國女性著裝文化的典型標誌,素被推崇為中華服飾文化的傑出代表。它不僅在整體造型的風格中符合中國藝術和諧的特點,同時又將具有東方特質的裝飾手法融入其中,其獨特魅力在於它所包含的文化內涵,因此能在中華民族服裝中獨領風騷,久盛而不衰。
中式服裝已經作為中華傳統文化的象徵,走上了世界文化的大舞臺,相信不久的將來,中式服裝將成為引導世界服飾文化的新潮流,重新被世人所矚目。
做為新品牌,"美淑雅"投放市場,以中華文化底蘊的品牌內涵,不一樣品牌理念區分本身,使其品牌脫穎而出。

"美淑雅"品牌的宗旨~中華傳統文化的傳承。

 

 

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