"MISSUYA" brand was founded in 2011, mainly engaged in the classic long Qipao, short Qipao, modern Qipao, Tangsuit, and so on.
Qipao is Chinese traditional costume, is the typical ethnic costume of harmony of inside and outside. Exquisite design and fashionable, Qipao reflects the femininity, beauty and natural of Oriental women.
Combined with the unique charm and virtuous gentleness of Oriental women, Qipao makes the movements of women graceful and dignified elegance. Like Chinese women's temperament, Qipao is modest and displays women’s inner softness and beauty.
"MISSUYA" reflects exquisite fashion design, virtuous gentleness and dignified elegance of Oriental women. It is named after the Chinese words of 美(měi) 淑(shū) 雅(yǎ), and pronounced as ‘MIS-SU-YA’.
Products are mainly focused on consumer groups in particular those with a strong interest in Chinese clothing culture, with the target group of women 20 to 50 years of age.
Regardless of the choice of fabric, or in the structural design of clothing styles, it always takes into account the aesthetic philosophy and dress needs of Oriental women in order to perfectly embody modern elegance with softness of Oriental women.
"MISSUYA" brand is designed to draw in today's fashion style with integration of the production process of traditional Chinese clothing. It initiates a synchronized fashionable style of Chinese classic and modern fashion, thus provides women with elegance, virtuous gentleness, unique disposition and temperament.
"MISSUYA" is a perfect combination of modern and oriental classic, emphasizing the unique style of classic and fashion, focusing on the modern interpretation of women's taste and personality.
Qipao ~ an oriental classical style yet fashionable!
Qipao is a cultural symbol of Chinese women dress; it is an outstanding representative of Chinese clothing culture. It not only conforms to the features of Chinese art of harmony, simultaneously will also have the characteristics of oriental decorative techniques into one. It contains its own unique charm lies in the culture, so it can dominate in the Chinese ethnic clothing and will be long time to flourish.
Chinese clothing has been a symbol of traditional Chinese culture, embarked on a big stage of world culture. It is believed that in the near future, Chinese dress will become the lead of new trend in world clothing culture and will be the focus by the world again.
With the brand content of Chinese cultural inside story and heritage, a different brand idea, "MISSUYA" will distinguish itself and make the brand stand out.
The brand objective of "MISSUYA" - heritage of traditional Chinese culture.
"美淑雅" 的風格方顯了東方女性內外的優美時尚、賢淑溫婉、典雅端莊。因此品牌取名為"美 淑 雅"。
品牌概念 Brand Concept
品牌文化 Brand Culture